Act like a lady. Think like a boss.
Here's my story. I was born in Mountain View, California – well before Google and Apple set-up shop, and moved back to the Midwest as a little kid. Grew up on the east side of St. Paul and went to high school in White Bear Lake (Go Bears!). I was a goofy-student-council-track-nerd. Went to University of Wisconsin-Madison and loved it. Was on the crew team, worked for the athletic department, majored in Mass Communications.
Moved back to the Twin Cities after graduation and after a short stint in the Macy’s call center and a random few months with the ESPN Great Outdoor Games, I got a job as an office manager/account manager/producer at a small five-person web design shop called U4EA Design. In 2008, the economy took its toll on the tiny shop and they closed their doors. I moved over to OLSON as an interactive project manager and gobbled up everything in my path – running the digital side of one of the largest accounts and was at the helm for a few successful new business pitches.
Over eight years ago, I came to Fallon to help restart “digital” as an integrated discipline. I love the energy and the bloodline of great creative work. I was inspired and knew that at Fallon I would produce the best work of my career – of any one’s career. In that time, I put together a digital production process to help educate the rest of the folks in the agency and produced the re-launch of cadillac.com and m.cadillac.com, four model year refreshes, the digital launches for the Cadillac XTS and ATS and several content pieces.
Post-Cadillac, I moved on to H&R Block as Senior Integrated Producer and led the digital production efforts for the 2014 tax season. This included a dynamic and conversion-optimized banner strategy with over 18 billion impressions, as well as high impact home page take-overs, creative media partnerships and digital-exclusive content.
In recent years, I've found myself on the road (and locally) producing some pretty incredible broadcast and digital videos for a variety of clients. Partnering with world-class directors and production partners, as well as managing bananas budgets and schedules. Having a blast all the while.
I'm currently an Executive Producer overseeing productions for the Danone (formally WhiteWave) family of brands.
Clients that I've worked with include: Silk, International Delight, Horizon Organic Milk, Stok Iced Coffee. H&R Block, Block Advisors, Arby's, Big Ten Network, Talenti, Cadillac, General Mills, Charter Communications, Travelers Insurance, American Standard, Boston Scientific TheLadders, OfficeMax, Country Inns & Suites, UnitedHealth Group, Thomson Reuters, NBC Universal and KraftMaid Cabinetry.
Digital Specialties: Technical knowledge of HTML, Flash, CSS, CMS, Java, ASP and other database applications. Proficient in MS Project, Photoshop, Keynote and OmniGraffle. Proven track record with client relations and technical-creative mediation. Strong analytical and planning skills along with ability to meet organizational goals. Excellent problem-solving skills, with demonstrated assertiveness, leadership and decision-making skills.
Outside of work, I am President and Co-Founder of MPLS MadWomen - an organization that creates a broad circle of support, professional development and networking for women working in advertising and related fields – all aimed at a constructive conversation around gender issues.
I'm a proud resident Saint Paul where I live with my husband, Gordon and son, Bennett.